Brother
  1. Home Brother
  2. Business solutions
  3. Business Resource Hub
  4. Blog
  5. Efficiency
  6. 2020
  7. What is the next step in retail?
Where next for retail technology?

What is the next step in retail?

In the last ten years, technological advances have revolutionized the way people shop, and more rapid changes are about to come.

This transformation is clear to see in the string of headlines in recent years about struggling high streets and store closures.

Here, we look at where current trends might be taking the world of retail in the years ahead.

Automation is a hot topic across the whole economy, and it is set to have a transformative effect over the next 10 years, with self-service models for customer service becoming standard and AI analysis of big data helping brands get more insight into what their customers want.

We also expect to see the customer experience brands deliver get richer and more immersive, with augmented reality technology becoming more important for retailers.

Making transactions as quick and easy for the customer as possible will also be a continuing trend, with connected tech and the internet of things increasingly taking care of routine purchases.

Read about the new tech that retailers are using to offer customers a more personalised, immersive and seamless experience.

More from Efficiency

You might also like

A man smiling and sitting at his kitchen table working on a laptop. In the background, a blurry black and beige kitchen cupboard and bright window is visible

Office Decentralization: the global trend every IT leader needs to know about

Business dynamics have changed. More people than ever work remotely, offices are smaller, meetings are online, and investment in cyber security is on the rise as technology helps facilitate new ways of working. The challenge for IT leaders now is how to adapt and thrive, in this new decentralized world.
7 Minutes read
A man sitting at his desk in a home office set up in a bright room with two plants. A small printer is on the desk.

Why businesses are moving away from A3 printing

The mobile phone went from large and heavy to compact and efficient. The television transformed from tiny and heavy to larger, lighter and better quality. But what about the printer? Printers have also seen huge transformation, going from weighty machinery to very efficient and adaptable little devices.
3 Minutes read
A woman standing by a large, white office printer, flicking through a printed booklet. A blurry plant is visible in the background.

Do businesses still need A3 printing?

Large headquarters, either in the business centre of the city or in the outskirts, will gradually become more symbolic than functional, and be more of a cultural and distinctive base of the company than a place that welcomes workers. But high-quality technological resources are still necessary so work can be…
3 Minutes read
Back to top