Partnership with Cool Earth | Sustainability

River with a forest in the background and a small boat on the water

Since our partnership began you have helped us to:

Save over 27,000,000 trees

Store 37 million tonnes of carbon

Empower 7 communities

Cool Earth school girls holding hands around a tree in the rainforest

How Brother customers have helped

When you return your Brother toner or ink cartridge to us using our free recycling scheme, you are helping to protect the rainforest. As part of our recycling scheme Brother has partnered with the award-winning charity Cool Earth which works alongside indigenous communities to halt rainforest deforestation. Since our partnership began in 2009 we have helped communities to flourish in some of our planet’s most biodiverse, vital environments, protecting ecosystems that have stored over 37 million tonnes of carbon.

This work is vital to the future of our planet, and we are immensely proud that Brother customers are contributing to this global effort every single day.

Discover our initiatives with Cool Earth

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Cool Earth director Matthew Owen smiling in an outdoor setting

Brother International Europe has supported Cool Earth for over ten years and we both believe people are the solution to the climate crisis. This, beyond all money, is what drives and inspires change, and Brother’s support allows for new futures not just to be imagined, but to be brought to life. There has never been a better time to revolutionise conservation and life on Earth, and we are proud to be doing that across 70,000 hectares of rainforest with Brother at our side. Together we're fighting the climate crisis at the root, thanks to their people that believe.

Matthew Owen, Director at Cool Earth

Young boy walking in a forest pushing a wheelbarrow

Brother partners with Cool Earth backing the newly established Asháninka Partnership. From the first village partner of Cutivireni, Cool Earth now works with four Asháninka partnerships in Peru’s Ene Valley, supporting these indigenous communities to develop sustainable livelihoods and protect rainforest from encroaching threats.

Close up of a woman smiling in outdoor setting with forest surroundings

A school is built in Taroveni village, supporting 28 households and families.

Close up of a male crushing a pot in an outdoor setting on a beige mat

Medical outpost built in Parijaro village. This provided critical urgent care to the remote village which had limited access to treatment and medicines.

Brother reach a total of 3.5 Million endangered rainforest trees Potected and fund a new classroom for 174 Children in Gadaisu, Papua New Guinea.

Close up of a male smiling in an outdoor setting with jungle surroundings

Brother and Cool Earth celebrate 10 years of working together.

Jungle landscape with green trees and a small hut

Brother pledges to support Cool Earth into 2022 and beyond with the extension of their support for Peru and Papua New Guinea.

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2021

Isao Noji Managing Director of Brother International Europe sat on a chair smiling

We at Brother are very proud of our long-standing partnership with Cool Earth. Our employees and customers alike continue to protect vital rainforest and its communities in Peru and Papua New Guinea through numerous initiatives, including a biannual fundraising quiz and a toner recycling scheme.

Isao Noji, Managing Director, Brother International Europe

Cool Earth

We have been working with Cool Earth since 2009 and during that time we have helped save millions of trees across some of the worlds most endangered habitats, but there is still more we, and you can do to help.

Support Cool Earth

Forest landscape with huts and a lake surrounding

Environmental blogs

If you need advice on how you can be more sustainable, or want to keep up to date with what we are doing at Brother, head on over to our Environmental blogs page today.

Browse Environmental blogs

We’re working with Cool Earth to protect our rainforests