Brother becomes #1 laser printer brand for the second time in 12 months

Shipments of Brother laser machines accounted for 26% of the total laser market across Europe In Q3 (between 1st July and 30th September 2023).

According to International Data Corporation’s (IDC) Worldwide Quarterly Hardcopy Peripherals Tracker, Brother outranked nearest competitor HP by almost 1.5 percentage points. This is the second time in 12 months that Brother has had the biggest laser market share, this time across the whole of Europe. Almost 390,000 shipments were sent by Brother, supported by sales of their new A4 laser devices.

When specifically looking at shipments of A4 laser machines, Brother’s lead extends further, taking a 30% share of the market, nearly three percentage appoints ahead of nearest competitor HP. Since 2018 Brother has continually increased its A4 laser market share across Europe, and has shown commitment to providing quality machines that span both home and business uses. 2023 is no exception with the launches of several new laser devices to meet growing demand.

Christopher Marshall, Executive Director at Brother International Europe said:

“We understand the need to evolve to customer needs, so are continuously reviewing our product portfolio to ensure it is representative of our customers. The growth of our laser offering is driven in part from investment in our comprehensive MPS (Managed Printer Service) and subscription offers, designed to meet the needs of customers (whether they are small or large businesses) and our channel partners. Using a simple, but comprehensive offering we are able to quickly satisfy the growing needs of many businesses across Europe, which is reflected in the latest figures from IDC.”

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